Saavy Fox: Behind The Fashion
Behind The Fashion is an interactive web experience that puts you in the role of a fashion brand founder, tasked with securing funding from The Vanguards—a panel of investors shaping the industry's future. As a founder, you'll make critical decisions on material sourcing, manufacturing, and brand identity, all while balancing ethics, sustainability, and profitability. Each Vanguard has strict criteria for evaluating your brand, requiring careful attention and consideration of their expectations when making decisions. Along the way, the Vanguards will challenge you with on-the-spot questions to test your knowledge. Through this journey, you'll uncover the real-world consequences of fashion industry choices, gaining insight into the environmental, ethical, and social challenges in this critical industry. Will you build a brand that reshapes the industry for the better, or will you succumb to the pressures of a system driven by profit and exploitation? The future of fashion is in your hands.